Your AI-powered cold outreach engine, free. Ready to set up.
The complete blueprint that turns a lead list into booked meetings, using Airtable, Clay, Instantly, HeyReach, n8n, and Claude AI. I have been building automation since 2003.
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Most B2B companies do cold outreach one of two ways. They research every prospect by hand and send 20 emails a day. Or they blast thousands of identical messages and wonder why nobody replies.
I spent 20+ years building automation software. We grew a company to €240M ARR, with 15 acquisitions and a €1.5B exit. The pattern is always the same: the companies that win combine personalization with scale. Most teams think they have to choose one.
This free Outreach Engine gives you the exact system I built and run myself. You get the full architecture, the working workflows, and templates you can put live this week.
What you get:
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01
Complete SOP documentation
— step-by-step setup guide from zero to running system, every decision explained
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02
Airtable base template
— 6 tables, pre-built views, formulas, and field structures ready to duplicate into your account
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03
4 n8n workflow exports
— production-ready webhook automations for Instantly sync, HeyReach sync, lead push, and Cal.com meeting booking. Import and configure.
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04
ICP scoring model
— 9-signal AI qualification framework with point weights, thresholds, and the Clay enrichment logic behind it
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05
Email sequence templates
— 4-step personalized email cadence with AI-generated opener variables mapped to Clay output
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06
LinkedIn sequence templates
— 4-step connection + message sequence designed to run in parallel with email
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07
62 enrichment data sources
— the full list of data providers beyond Apollo, LinkedIn, and ZoomInfo that you can plug into Clay for deeper lead intelligence
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08
149 personalization research signals
— the complete catalog of prospect signals (funding rounds, hiring patterns, tech migrations, content activity, conference appearances) that turn a cold email into a warm conversation
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09
Architecture diagrams
— system overview, data flow, lead lifecycle, and n8n workflow maps in Mermaid format, ready to export
What it replaces for free:
- $3K–$8K/month SDR salary who manually researches and emails 30 prospects a day
- Weeks of stitching together tutorials from 6 different tool vendors who don't talk to each other
- Expensive “outreach agency” setups that charge $15K+/month and give you zero ownership of the system
- 30+ hours per week of manual lead research, email writing, and pipeline tracking
You get a working system you can run yourself.
It's a production-grade system: SOPs, working automation workflows, scoring models, enrichment logic, and campaign templates. They connect end to end, from lead import to meeting booked, and every step is documented.
The system runs on tools you control: Airtable, Clay, Instantly, HeyReach, n8n, Slack, Cal.com. There is no closed platform in between, and you can change any tool later. Your data, workflows and pipeline stay yours.
Each enriched lead costs about €0.30 in total, and setup takes 8–10 hours.
I built 90% of this with Claude AI in two days. The documentation shows you exactly how.
Four weeks from now, you'll know exactly where AI pays off in your company.
I have seen multiple such marketing kits for claude recently, this is the most advanced and accurate version you can get 🙂
Built by Lukas Hertig | promptpartner.ai | €240M ARR built · €1.5B exit · 15 acquisitions · Automation software since 2003 · Building with AI since 2021
We respect your inbox. We never send spam. Sometimes we write to you with practical AI tips for sales, marketing, and revenue operations. You can unsubscribe with one click.
Instant access. Enter your email, and the download of the full package starts immediately.
Join 4,700+ operators and investors who read our AI playbooks.