For European software and SaaS companies
You have AI Tools and Enterprise Licenses for Claude or ChatGPT. You can’t show what they bought. We put a euro figure on what AI can do for you in six weeks — then we build it with your people, not a slide deck about it.
No pitch. You’ll leave with at least one recommendation you can use — whether or not we ever work together.
Companies we’ve built, scaled, or advised
01Your AI world today
Relevance
Per-seat pricing assumes a human at the keyboard. When the work moves to the agent, the seat stops describing the value — and outcome pricing arrives before you have ever measured an outcome.
Profitability
Product AI does not land on the revenue line. It lands on the cost of producing the revenue — and that is the half that decides whether an exit happens at all.
Measurement
The ROI is not unmeasurable. It is unmeasured — a different problem, with a different price tag.
Ownership
It sits on someone else’s platform, on someone else’s terms, renewed on someone else’s schedule. That is the version of the company a buyer sees.
02The shift
You use AI as a chat. It saves minutes, and sometimes hallucinates. We give you agents that do the work inside the systems you already own. Same team, more output — and a number you can defend.
Before
Saves minutes.
Answers questions · Sometimes hallucinates · you still do the work
After
Do the work.
Works inside your systems · Same team, more output · governed and owned
03Who shows up
An engineer inside your stack. A business operator inside your team.
Builds in your tools, on your data, in your tenancy. Skills, connectors and agents on the systems you already own — not in a demo environment.
Runs the engagement week to week: office hours, training, and adoption, with your people in the room.
04The method
The audit runs six weeks. The build follows. Then it is yours to keep.
PROVE
A working system on your real stack, plus a scored ROI roadmap (the Audit).
✓ Real today
SECURE
LAUNCH
More output per power user on AI-heavy work — a modelled assumption, replaced by your own number at the audit.
✓ Realistic target
SCALE
OWN
We hand you the systems and IP; your people level up via the Academy.
✓ Yours to keep
05One AI layer
One institutional AI layer, in three moves: connect the systems you already own, govern it, and turn it into more output from the same team.
You don’t buy a seventh tool. We put AI between the systems you already own, so your people stop chasing tabs and the stack comes to them.
One governed layer: access, models, and PII in your control, audit-ready for the EU AI Act. Run frontier or local models, and swap provider without a rebuild.
Capability, not job cuts. Same team, more output, trained through the Academy to run it without us. You own what we build.
Powered by frontier models
06Proof
A European software company at €100 million ARR. One six-week audit, scored on their real work. These figures are that engagement, one case and not a guarantee.
11
discovery sessions
36
opportunities scored
€2.07M–€3.0M
value creation per year — identified, defensible line by line
07Independence
AI you own, not AI that owns you. The connecting layer stays on open standards, your data never moves, and the models and vendors above it stay swappable.
where people and agents work
Swappable
the inference
Swappable
Claude
OpenAIopen standards
Stays
never moves
Never moves
M365Only the top two ever get swapped. Your data never moves.
Approving the security, identity and data boundary once means every later use case ships without a new fight — that is how we build it.
These marks name the software in each layer. All marks are the property of their owners.
08Where we start
Most European companies already bought AI tools and never implemented them. We turn what you already own into working systems, starting where the ROI is clearest.
01
We start in your go-to-market, where the return is clearest, and prove it in six weeks.
02
Then the same governed layer expands across finance, legal, support, and operations.
09Beyond the number
01
Software companies that own their data, their systems and their AI capability will still be here in five years. We make you one of them.
02
What you own counts when someone looks hard at the company. Rented intelligence does not — a licence schedule is not an asset.
03
The companies that come out of this ahead are the ones whose AI runs inside their own systems, under their own governance, on their own data — not the ones with the most licences. That is what we build, and you own it from the first day.
04
Profit stopped being a revenue problem. It is the cost of producing the revenue — and that is the half AI actually moves.
10Case studies
Anonymized where a client has not cleared naming. One case is not a guarantee.
Case study
30+ deliverables, all built, operated, and transferred
Case study
Senior-buyer meetings booked weekly; running in production
11Go-to-market
Different businesses, different channels, different approaches. From 20 years of building and scaling B2B companies, we’ve worked with every go-to-market motion, and built AI systems for each.
Long cycles, high ACV
High volume, fast close
Indirect channel sales
AWS, Azure, GCP, DO
Technical partnerships
Whatever your channel: We’ve built AI systems for established B2B software companies or modern SaaS, private equity funds, consultancies and professional services alike. Same engines, adapted to your specific motion.
12The gap
We don’t just write prompts. We build systems with integrated workflows that handle real business logic.
Focuses on theory and six-month roadmap recommendations. Often ends with nothing shipped to production.
Focuses on execution. We build engines that run in production, forward-deployed in pairs: one engineer, one business operator. Six weeks to the audit readout. You own the system when we hand it over.
Convenient, but creates vendor lock-in and no system. You rent the intelligence instead of owning your competitive advantage.
Six weeks to the readout. Then you decide.
No pitch. You’ll leave with at least one recommendation you can use — whether or not we ever work together.