Superior Care
AI takes the work nobody should do. We look after the people who do the rest.
About
AI consultants who build. With your team, in your systems.
We sit with your team and build AI into the work they do every day. You see the proof in four weeks.
PromptPartner deploys AI in mid-sized and larger companies in Europe, in any industry, from about €50 million to €500 million in revenue or ARR. Many are in software, SaaS or consulting, often founder-led or owned by private equity or a family office. Our engineers have also built data and AI systems in manufacturing, energy, transport, finance, healthcare, the public sector, real estate and security.
PromptPartner itself is founder-led, a service of 23 Investments GmbH, based in Schindellegi, Switzerland.
20 years
in software go-to-market
Four weeks
to know where AI pays off
One team
builds it and trains your people
2003
Automating hosting
SWsoft, Parallels, Plesk
2018
WebPros
cPanel, Plesk, WHMCS
2024
PromptPartner
from chat to agents
01Mission
Helping people do their best work, with AI.
Every company hands its repetitive work to AI, safely. Its people get better at the work only people can do.
02The founder story
The secret was never the software.
By Lukas Hertig, founder of PromptPartner
I spent twenty years building and selling automation software. First for web hosting, when it was still done by hand. Then for the cloud. Then for a company selling platforms through partners worldwide, which we grew from €600K to €240M ARR. For the last two and a half years I have gone deep into AI. Each time, I saw the value come from how the work ran.
Today every company has AI licences, and the real work still runs by hand. So we start with the work. A four-week assessment finds the use cases that pay off. You can stop there. Or we build them, in the Foundational Enablement Programme or as a scoped project. We often start in go-to-market, because that is where I come from. The same assessment works in Legal, Finance, HR, R&D and Manufacturing.
“We in sales and marketing are translators. For twenty years I translated software for customers. Now I translate AI for the people who do the work. The technology works. What breaks is the context. That is what we fix first.”
03The journey
Twenty years, one lesson.
The same lesson every time: the value comes from how the work runs.
- 2003–2018
Operator
SWsoft, Parallels, Plesk. Selling hosting and cloud automation software, worldwide.
- 2018–2023
WebPros
Sales Director, then CMO, then SVP. cPanel, Plesk and WHMCS, through to the exit to CVC.
- 2021+
Advisor + investor
Board and advisory roles with software companies.
- 2024+
PromptPartner
We build AI that does the whole Monday report, and your team checks it.
04Track record
We have done the work ourselves.
€240M
ARR at WebPros, grown from €600K
€1.5B
exit to CVC
15
acquisitions since 2003
10+
companies with AI programmes in the last 12 months
2.5
years deep in AI, building it into people’s daily work
1
lesson: start with the work, then choose the tool
The assessment is that lesson, turned into a method.
05Go-to-market
We know your sales team’s week, because we were that team.
Every business sells in its own way. In 20 years of building and scaling B2B software companies, we’ve worked with each of these, and built AI systems for each.
-
Enterprise Sales
Long sales cycles, large contracts
-
SMB / Velocity
High volume, fast close
-
Partner & Reseller
Selling through partners
-
Cloud Marketplaces
AWS, Azure, GCP, DO
-
Hosting & ISVs
Technical partnerships
Whatever your channel: We’ve built AI systems for established B2B software companies, modern SaaS, private equity funds, consultancies and professional services. We reuse what works and adapt it to the way you sell.
06Operator profile
Lukas Hertig, Founder.
Lukas Hertig is the founder of PromptPartner. He spent twenty years in software go-to-market. For the last two and a half years he has gone deep into AI.
Sales Director, then CMO, then SVP Business Development at WebPros. Before that, SWsoft and Parallels. I sold software through partners in Europe, the Americas and Asia. I had consultancies deliver 750 slides. We used nothing. So now we build the AI ourselves, in your systems, with your team.
07Our DNA
Six principles we work by every day.
Incredible Drive
We move fast: you see the proof in four weeks.
Exceptional Truth
We say what works and what does not, before you ask.
Brilliant Creative
People decide. AI does the legwork. The busywork goes, so there is time to think.
Unlimited Learning
While we build, we train your people. We teach everything and hide nothing.
Compound Partnership
We think in decades and put things live in weeks. What we build keeps getting better.
An idea counts once it is built and working. When we disagree, the data decides.
08The team
An engineer and a business operator, inside your team.
Two people join your team and work next to them. Founder-led today, with specialists behind us.
The engineer
Builds the use cases in the tools your team already uses: the CRM, email, your documents. On your data, in your own environment.
The business operator
Trains your people in weekly office hours while we build. They bring their real work and leave with a better way to do it.
Specialists on call
Data and security, cloud architecture, and the industry knowledge your project needs.
We start with your work, and then we choose the tool.
09Companies we have built, scaled, or advised
The track record, by name.
10To start
See an agent do the work once, and you never go back.
No pitch. You’ll leave with at least one recommendation you can use — whether or not we ever work together.