About

Operators, not consultants.

We do not theorize about growth. We deliver it. Six weeks to proof, not six months of recommendations.

Built in Europe. Operating globally.

Book a 30-minute call

20+ yrs

building and scaling software

€1.5B

exit to CVC

Six weeks

to proof, not six months

€240M

ARR built at WebPros

from 600K

€1.5B

Exit to CVC

2023

200+

Founders advised

boards and advisory

Mission

Giving humans capability, not replacements.

Building the leading AI value-creation partner in Europe: the same team, more output.

The founder story

The secret was never the software.

20 years building and selling automation software. From automating web hosting when it was still manual, to cloud automation before SaaS existed, to scaling platforms across thousands of partners. The value was always in the system and the context, not the tool.

Everyone buys the wrong thing. Companies buy licenses, hire AI experts, run six-month implementations, and 70 percent fail. Winners focus on the workflow, the context, and the business problem, not the infrastructure.

“Your AI project is not failing because of the technology. The technology works. The prompts, the context, and the focus on real business problems are what break. That is what we fix first.”

Lukas Hertig, Founder

The journey

Twenty years, one throughline.

The same throughline: the value is in the system and the context, not the tool.

2003–2018

Operator

SWsoft, Parallels, Plesk. Cloud and hosting GTM, worldwide. Automating since 2003.

2018–2023

WebPros

600K to €240M ARR. 15+ acquisitions integrated. A €1.5B exit to CVC.

2021+

Advisor + investor

200+ founders advised. Boards and advisory. 30+ markets activated.

2024+

PromptPartner

AI value-creation partner. Build-Operate-Transfer. Swiss-based, Europe-first.

Track record

Operator background, not theory.

€240M

ARR built at WebPros, from 600K

€1.5B

exit to CVC (2023)

15+

acquisitions, 5 led end to end

200+

founders advised

2,500+

partners scaled globally

30+

markets activated

The method is the productized version of this career.

Operator profile

Lukas Hertig, Founder.

20+ years in B2B SaaS, cloud infrastructure, and channel GTM. Sales Director, then CMO, then SVP Business Development at WebPros (Plesk, cPanel, WHMCS): scaled 600K to €240M ARR and a €1.5B exit to CVC in 2023. 15+ acquisitions integrated. A partner-led motion across 30+ markets: EMEA, NA, APAC.

Our DNA

Six operating principles, not wall art.

Superior Care

AI handles the grind. We handle your growth.

Incredible Drive

Proof in six weeks, while others write six-month proposals.

Exceptional Truth

Data decides, ego does not. Transparent on what works and what does not.

Brilliant Creative

Human strategy, AI execution. We eliminate the busywork that kills creativity.

Unlimited Learning

Your team masters the tools. We teach everything, hide nothing.

Compound Partnership

We think in decades, deliver in days. Every month better than the last.

Ideas are nothing, execution is everything. Data decides, ego does not.

The team

Forward-deployed engineering, with the operating half attached.

Every engagement is staffed as a pair: an engineer inside your stack, a business operator inside your team. Founder-led today, with a specialist network behind it.