About
Operators, not consultants.
We do not theorize about growth. We deliver it. 30 days to proof, not six months of recommendations.
Built in Europe. Operating globally.
20+ yrs
building and scaling software
€1.5B
exit to CVC
30 days
to proof, not six months
€240M
ARR built at WebPros
from 600K
€1.5B
Exit to CVC
2023
200+
Founders advised
boards and advisory
The founder story
The secret was never the software.
20 years building and selling automation software. From automating web hosting when it was still manual, to cloud automation before SaaS existed, to scaling platforms across thousands of partners. The value was always in the system and the context, not the tool.
Everyone buys the wrong thing. Companies buy licenses, hire AI experts, run six-month implementations, and 70 percent fail. Winners focus on the workflow, the context, and the business problem, not the infrastructure.
“Your AI project is not failing because of the technology. The technology works. The prompts, the context, and the focus on real business problems are what break. That is what we fix first.”
Lukas Hertig, Founder
The journey
Twenty years, one throughline.
The same throughline: the value is in the system and the context, not the tool.
Operator
SWsoft, Parallels, Plesk. Cloud and hosting GTM, worldwide. Automating since 2003.
WebPros
600K to €240M ARR. 15+ acquisitions integrated. A €1.5B exit to CVC.
Advisor + investor
200+ founders advised. Boards and advisory. 30+ markets activated.
PromptPartner
AI value-creation partner. Build-Operate-Transfer. Swiss-based, Europe-first.
Track record
Operator background, not theory.
The method is the productized version of this career.
Operator profile
Lukas Hertig, Founder.
20+ years in B2B SaaS, cloud infrastructure, and channel GTM. Sales Director, then CMO, then SVP Business Development at WebPros (Plesk, cPanel, WHMCS): scaled 600K to €240M ARR and a €1.5B exit to CVC in 2023. 15+ acquisitions integrated. A partner-led motion across 30+ markets: EMEA, NA, APAC.
Our DNA
Six operating principles, not wall art.
Ideas are nothing, execution is everything. Data decides, ego does not.
The team
Founder-led, with a specialist network.
n8n is deliberate: used in client delivery where webhook and trigger needs exceed a chat assistant. Operators, not academics.
Companies we have built, scaled, or advised
The track record, by name.
Mission
Giving humans superpowers, not replacements.
Building the leading AI value-creation partner in Europe: the same team, 30 to 50 percent more output.