Your AI-Powered Cold Outreach Engine — For Free. Ready to Deploy.

The complete system blueprint that turns a lead list into booked meetings — using Airtable, Clay, Instantly, HeyReach, n8n, and Claude AI. Built by someone who's been shipping automation since 2003.

Most B2B companies do cold outreach one of two ways. They research every prospect by hand and send 20 emails a day. Or they blast thousands of identical messages and wonder why nobody replies.

I spent 20+ years building automation software — €240M ARR, 15 acquisitions, €1.5B exit. The pattern is always the same: the companies that win combine personalization with scale. Everyone else is guessing.

This free Outreach Engine gives you the exact system I built and run in production. Full architecture. Working workflows. Templates you can deploy this week.

What you get:

Complete SOP documentation — step-by-step setup guide from zero to running system, every decision explained

Airtable base template — 6 tables, pre-built views, formulas, and field structures ready to duplicate into your account

4 n8n workflow exports — production-ready webhook automations for Instantly sync, HeyReach sync, lead push, and Cal.com meeting booking. Import and configure.

ICP scoring model — 9-signal AI qualification framework with point weights, thresholds, and the Clay enrichment logic behind it

Email sequence templates — 4-step personalized email cadence with AI-generated opener variables mapped to Clay output

LinkedIn sequence templates — 4-step connection + message sequence designed to run in parallel with email

62 enrichment data sources — the full list of data providers beyond Apollo, LinkedIn, and ZoomInfo that you can plug into Clay for deeper lead intelligence

149 personalization research signals — the complete catalog of prospect signals (funding rounds, hiring patterns, tech migrations, content activity, conference appearances) that turn a cold email into a warm conversation

Architecture diagrams — system overview, data flow, lead lifecycle, and n8n workflow maps in Mermaid format, ready to export

What it replaces for free:

$3K–$8K/month SDR salary who manually researches and emails 30 prospects a day

Weeks of stitching together tutorials from 6 different tool vendors who don't talk to each other

→ Expensive "outreach agency" setups that charge $15K+/month and give you zero ownership of the system

→ 30+ hours per week of manual lead research, email writing, and pipeline tracking

This is not a checklist or a PDF with screenshots. It's a production-grade system — SOPs, working automation workflows, scoring models, enrichment logic, and campaign templates that connect end to end. Lead import to meeting booked. Fully documented.

The system runs on tools you control: Airtable, Clay, Instantly, HeyReach, n8n, Slack, Cal.com. No proprietary platform. No vendor lock-in. Your data, your workflows, your pipeline.

Total cost per enriched lead: about €0.30. Setup time: 8–10 hours.

I built 90% of this with Claude AI in two days. The documentation shows you exactly how.

30 days to proof, not 6 months to recommendations.

I have seen multiple such marketing kits for claude recently, this is the most advanced and accurate version you can get :-)

Built by Lukas Hertig | promptpartner.ai | €240M ARR built · €1.5B exit · 15+ acquisitions · Automation software since 2003 · AI deployment since 2021

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