Most B2B companies do cold outreach one of two ways. They research every prospect by hand and send 20 emails a day. Or they blast thousands of identical messages and wonder why nobody replies.
I spent 20+ years building automation software — €240M ARR, 15 acquisitions, €1.5B exit. The pattern is always the same: the companies that win combine personalization with scale. Everyone else is guessing.
This free Outreach Engine gives you the exact system I built and run in production. Full architecture. Working workflows. Templates you can deploy this week.
→ Complete SOP documentation — step-by-step setup guide from zero to running system, every decision explained
→ Airtable base template — 6 tables, pre-built views, formulas, and field structures ready to duplicate into your account
→ 4 n8n workflow exports — production-ready webhook automations for Instantly sync, HeyReach sync, lead push, and Cal.com meeting booking. Import and configure.
→ ICP scoring model — 9-signal AI qualification framework with point weights, thresholds, and the Clay enrichment logic behind it
→ Email sequence templates — 4-step personalized email cadence with AI-generated opener variables mapped to Clay output
→ LinkedIn sequence templates — 4-step connection + message sequence designed to run in parallel with email
→ 62 enrichment data sources — the full list of data providers beyond Apollo, LinkedIn, and ZoomInfo that you can plug into Clay for deeper lead intelligence
→ 149 personalization research signals — the complete catalog of prospect signals (funding rounds, hiring patterns, tech migrations, content activity, conference appearances) that turn a cold email into a warm conversation
→ Architecture diagrams — system overview, data flow, lead lifecycle, and n8n workflow maps in Mermaid format, ready to export
→ $3K–$8K/month SDR salary who manually researches and emails 30 prospects a day
→ Weeks of stitching together tutorials from 6 different tool vendors who don't talk to each other
→ Expensive "outreach agency" setups that charge $15K+/month and give you zero ownership of the system
→ 30+ hours per week of manual lead research, email writing, and pipeline tracking
This is not a checklist or a PDF with screenshots. It's a production-grade system — SOPs, working automation workflows, scoring models, enrichment logic, and campaign templates that connect end to end. Lead import to meeting booked. Fully documented.
The system runs on tools you control: Airtable, Clay, Instantly, HeyReach, n8n, Slack, Cal.com. No proprietary platform. No vendor lock-in. Your data, your workflows, your pipeline.
Total cost per enriched lead: about €0.30. Setup time: 8–10 hours.
I built 90% of this with Claude AI in two days. The documentation shows you exactly how.
30 days to proof, not 6 months to recommendations.
I have seen multiple such marketing kits for claude recently, this is the most advanced and accurate version you can get :-)
Built by Lukas Hertig | promptpartner.ai | €240M ARR built · €1.5B exit · 15+ acquisitions · Automation software since 2003 · AI deployment since 2021
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