GTM strategies, growth tactics, and AI automation for B2B software companies
The enterprise AI landscape in early 2026 is defined by one central tension: the pressure to deploy versus the imperative to comply. While North American tech giants race to embed AI into every product, European businesses face a more complex calculation. The EU AI Act's implementation phase is underway, data sovereignty concerns remain paramount, and…
February 13, 2026 You’ve seen the pattern: Exciting demo. Enthusiastic pilot. Six months of “discovery.” A deck full of recommendations. And then… nothing ships. 70% of AI projects never make it to production. Of the remaining 30%, half get abandoned within a year. This isn’t a technology problem. ChatGPT works. Claude works. The APIs are…
February 13, 2026 The AI landscape shifted significantly this week, with major announcements from Microsoft, OpenAI, and regulators worldwide. Here’s what business leaders need to know. Microsoft: Most White-Collar Work Automated Within 18 Months Microsoft AI CEO Mustafa Suleyman told the Financial Times this week with a bold claim: most white-collar tasks will be fully…